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Home News and Update Year 2010 City Turns Pink To Create Breast Cancer Awareness

City Turns Pink To Create Breast Cancer Awareness

Times of India
14 October 2010
Hyderabad, India

In a rare show, the city was lit pink on Sunday evening to show solidarity in creating breast cancer awareness.

An integral part of the `Pink Ribbon' campaign, prominent buildings of the city including the US Consulate General, the historic Charminar and the Buddha statue at the Hussainsagar among others were lit pink to make people aware of breast cancer.

The campaign kicked off with a symbolic Pink Ribbon walk on Sunday morning at KBR Park. Nearly 3,000 people, including breast cancer survivors, their families as also men and women from different walks of life came together to be a part of this walk.

A joint initiative of Ushalakshmi Breast Foundation and the US Consulate General, actor Akkineni Nageshwara Rao flagged off the walk at the venue.

"The consulate is delighted to partner with the foundation in pioneering such a great cause. We stand in full support of the event and express our solidarity and commitment in empowering women to make an impact on the lives of thousands of women in the state of Andhra Pradesh," said US Consul General Katherine Dhanani, speaking at the occasion.

"It is an honour for the foundation to have the United States Consulate associating itself with the Pink Ribbon initiative. Early detection of breast cancer saves lives. There are only two ways for early detection of breast cancer. First, if women detect any change in their breast, they should consult a specialist immediately. Secondly, all women over the age of 40 years should have annual screening mammograms to know early, if any, symptoms of a possible breast cancer later.

Detection of breast cancer at an early stage will ensure long term survival of well over 90 per cent," said P Raghu Ram, CEO, Ushalakshmi Breast Cancer Foundation.

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